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om anaemia. Fortified foods enriched with iron, folic acid, and B12 can significantly improve immunity, pregnancy outcomes, and child development \u2014 without asking people to change their diets.\u201d<\/p>\nKolkata|24 November 2025:<\/p>\n
In a landmark move to strengthen West Bengal\u2019s fight against malnutrition and hidden hunger, our team covered a significant event at A City Hotel in Kolkata, where Millers for Nutrition \u2014 powered by TechnoServe \u2014 brought together leading millers, nutrition experts, government officials & industry partners for the grand launch of five new fortified food brands.<\/p>\n
As part of the national series \u201cUnlocking Market Potential, Advancing Fortified Staple Foods,\u201d the Kolkata edition showcased how fortified rice & wheat flour can rapidly transform nutrition outcomes for millions of families in the state.<\/p>\n
Speaking to stakeholders, Rizwan Yusufali, Global Program Director, Millers for Nutrition, stressed the urgency of the issue.<\/p>\n
\u201cMalnutrition is still one of India\u2019s toughest public health challenges. Fortified staple foods are a simple, effective way to improve nutrition at scale. Today\u2019s launch in West Bengal shows what strong collaboration can achieve.\u201d<\/p>\n
Adding to this, Dominic Schofield, Senior Director \u2013 Agri Food Systems, TechnoServe, noted that strengthening the food processing industry is essential for long-term impact.<\/p>\n
\u201cWest Bengal\u2019s progress proves how millers can lead the change by ensuring safe, nutritious, and high-quality fortified foods reach households across the state,\u201d he said.<\/p>\n
In one of the most powerful messages of the day, Dr. Bhaskar Pal, Gynaecologist and President Elect, FOGSI, addressed the widespread problem of anaemia:<\/p>\n
\u201cNearly half of Indian women still suffer from anaemia. Fortified foods enriched with iron, folic acid, and B12 can significantly improve immunity, pregnancy outcomes, and child development \u2014 without asking people to change their diets.\u201d<\/p>\n
Five New Fortified Brands Unveiled:<\/p>\n
During the event, the following brands were officially launched and presented to the audience:<\/p>\n
KPS Agro Products \u2013 KPS Kitchen King Fortified Atta…<\/p>\n
Gitakshi Mercantile Pvt. Ltd. \u2013 Gitakshi Fortified Rice<\/p>\n
Jasmine Rice Mill \u2013 KPS Kitchen King Fortified Rice.<\/p>\n
Hanumanta Food Products Pvt. Ltd. \u2013 Hanumanta Fortified Atta.<\/p>\n
Bagaria Foods LLP \u2013 Royal Brand Fortified Atta.<\/p>\n
These fortified staples aim to directly address micronutrient deficiencies that continue to affect women, children, and vulnerable populations across the state.<\/p>\n
Experts at the event also emphasized how fortified foods can enhance government nutrition programs \u2014 from school meals to public distribution \u2014 while simultaneously strengthening the commercial market.<\/p>\n
As West Bengal scales up its fight against hidden hunger, Millers for Nutrition reaffirmed its commitment to empowering local millers with advanced training, technical guidance, and quality support to make fortified staples a staple part of every household\u2019s diet.<\/p>\n
Our coverage highlights the growing momentum in West Bengal\u2019s nutrition movement \u2014 a collective effort that is poised to pave the way for a healthier, more resilient future.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kolkata|24 November 2025: In a landmark move to strengthen West Bengal\u2019s fight against malnutrition and hidden hunger, our team covered a significant event at A City Hotel in Kolkata, where Millers for Nutrition \u2014 powered by TechnoServe \u2014 brought together leading millers, nutrition experts, government officials & industry partners for the grand launch of five…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[347,56,58,467,63,173,61,60,283,59],"tags":[531,361,95,70,270,214,28,533,182,532,190,530],"class_list":["post-6243","post","type-post","status-publish","format-standard","hentry","category-food","category-business","category-entertainment","category-government","category-health","category-kolkata","category-lifestyle","category-national","category-news-united-india","category-politics","tag-foodwastage","tag-khaboor","tag-kolkata","tag-news","tag-news-united-india","tag-newsunitedindia","tag-people","tag-poor","tag-rice","tag-wastage","tag-wb","tag-wheat-food"],"_links":{"self":[{"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=\/wp\/v2\/posts\/6243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6243"}],"version-history":[{"count":1,"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=\/wp\/v2\/posts\/6243\/revisions"}],"predecessor-version":[{"id":6245,"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=\/wp\/v2\/posts\/6243\/revisions\/6245"}],"wp:attachment":[{"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsunitedindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}