BIG Green Durga 2025 Returns with a Groundbreaking Digital Avatar
Actress Ishaa Saha launches the eco-conscious campaign in Kolkata
BIG FM, one of India’s most loved radio networks, has once again redefined festive celebrations with the grand launch of its flagship initiative ‘BIG Green Durga’. At a glittering press conference held at Pride Plaza, Kolkata, the campaign was unveiled by renowned actress Ishaa Saha, who extended her support to this powerful fusion of devotion and sustainability.
This year’s edition is nothing short of revolutionary — for the first time ever, Kolkata is witnessing a 3D Holographic Idol of Maa Durga. With no clay, no carbon and no immersion, this digital marvel beautifully preserves the grandeur of Durga Puja while setting a new benchmark for eco-friendly celebrations. A true symbol of a greener tomorrow, the holographic idol delivers all the festive splendour with zero environmental impact.
But the initiative goes far beyond just technology. BIG FM has woven sustainability into every aspect of the celebration:
Community Connect: BIG FM RJs will travel across 50+ RWAs, colleges and neighbourhoods to spread awareness, encourage eco-friendly practices and celebrate green champions.
Mall Activation: A vibrant five-day carnival at a leading Kolkata mall will host live interactions, RJ-led engagements and festive activities to keep the puja spirit alive responsibly.
BIG Shakti Awards: Honouring ten inspiring women entrepreneurs in sustainability, each representing Maa Durga’s astras, this initiative showcases stories of resilience, innovation and responsibility.
BIG Studio @Mandap: A first-of-its-kind solar-powered studio will bring listeners live festive updates, celebrity interactions and RJ shows directly from the pandal, creating an immersive puja experience.
On-air and digital platforms will further amplify the message through expert tips, heartwarming stories and live coverage from pandals, ensuring that the spirit of Durga Puja resonates with both devotion and responsibility.
Speaking on the occasion, Sunil Kumaran, CEO, BIG FM, said: “Durga Puja is as much about devotion as it is about responsibility. Through BIG Green Durga, we are honouring Maa Durga in the most sustainable way—zero environmental impact with 100% community participation. This is our commitment to a greener, brighter future.”
With this initiative, BIG FM once again proves that celebrations can be grand, innovative and eco-conscious—turning faith into a collective movement for positive change.
About BIG FM:
A part of Sapphire Media Limited, BIG FM is one of India’s largest radio networks with 58 stations, reaching over 340 million Indians across 1.9k towns and 1.2 lakh villages. Known for pioneering impactful storytelling and immersive campaigns, BIG FM has consistently bagged top honours at platforms like the ABBYs, Golden Mikes, India Audio Summit & Awards and the New York Festivals. Recently crowned ‘Radio Station of the Year’ at the ACEF Awards 2025, BIG FM continues to inspire with its philosophy of “Dhun Badal Ke Toh Dekho
