Kolkata, October 11: Annapurna Swadisht Limited, one of Eastern India’s fastest-growing FMCG companies, has announced former Indian cricket captain Sourav Ganguly as its new Brand Ambassador. The announcement was made at a grand press conference held at A Five Star Hotel, Kolkata, attended by leading members of the media, trade partners, and the company’s leadership team.
The partnership marks a significant milestone in Annapurna’s journey to expand its footprint across India, combining authentic taste, affordability, and trust.
Speaking on the occasion, Mr. Shreeram Bagla, Director of Annapurna Swadisht Limited, said, “Sourav Ganguly represents everything that Annapurna stands for leadership, resilience, and a deep connection to the people of India. His journey from Bengal to becoming a national icon mirrors our own story of growth from a regional brand to a trusted name across the country.”
He further added, “This association is more than just a collaboration; it’s a celebration of taste and togetherness. With Dada as our brand ambassador, we aim to reach every Indian household with snacks that are delicious, affordable, and proudly homegrown.”
Expressing his enthusiasm, Sourav Ganguly said,
“I’ve always believed that food connects people and cultures. Annapurna has built its legacy by offering quality and taste that every Indian can relate to. I’m delighted to be part of this journey as the brand takes its next big step.”
The event also featured an engaging interaction with the media and a special felicitation ceremony. The highlight of the occasion came when Ganguly visited the Annapurna experience counter, where he prepared a few signature snacks using the brand’s products — much to the delight of guests and attendees.
With a wide-ranging portfolio that includes Western and Traditional Snacks, Instant Noodles, Potato Chips, Bakery, and Confectionery, Annapurna Swadisht has become a trusted name across Eastern India. The brand currently reaches over 1.5 lakh villages and towns through a network of 850+ distributors, achieving a revenue of ₹407 crore in FY25, reflecting a 54% year-on-year growth.
About Annapurna Swadisht Limited
Founded in 2015, 
is a rapidly growing FMCG company from Eastern India offering a diverse range of quality, affordable snack products. With a strong presence across West Bengal, Bihar, Jharkhand, Odisha, Uttar Pradesh, and the North East, the company aims to become Eastern India’s largest FMCG player by 2027.
